Lucky Charms is a brand of cereal produced in the United States. It first appeared in stores in 1964. The cereal consists of two main components: toasted oat-based pieces and multi-coloured marshmallow bits (marbits) in various shapes. The label features a leprechaun mascot, Lucky, animated in commercials.
The cereal was first around the idea of charm bracelets. Thus the charms of Lucky Charms were born. The mascot, Lucky the Leprechaun (also known as Sir Charms, and originally called L.C. Leprechaun), was also born in 1963, a cartoon character whose voice was supplied by Arthur Anderson until 1992. More brightly coloured charms resulted in better sales than dull or pastel colours.
The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers. Blue diamonds were introduced in 1975. Purple horseshoes joined in 1984, followed by red balloons in 1989, rainbows in 1992, pots of gold in 1994, leprechaun hats in 1996, shooting stars in 1998, and an hourglass in 2008.
Lucky Charms is a brand of cereal produced in the United States. It first appeared in stores in 1964. The cereal consists of two main components: toasted oat-based pieces and multi-coloured marshmallow bits (marbits) in various shapes. The label features a leprechaun mascot, Lucky, animated in commercials.
The cereal was first around the idea of charm bracelets. Thus the charms of Lucky Charms were born. The mascot, Lucky the Leprechaun (also known as Sir Charms, and originally called L.C. Leprechaun), was also born in 1963, a cartoon character whose voice was supplied by Arthur Anderson until 1992. More brightly coloured charms resulted in better sales than dull or pastel colours.
The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers. Blue diamonds were introduced in 1975. Purple horseshoes joined in 1984, followed by red balloons in 1989, rainbows in 1992, pots of gold in 1994, leprechaun hats in 1996, shooting stars in 1998, and an hourglass in 2008.
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