Genderisation of products which in the past used to be neutral is a growing phenomenon. The reason? To increase sales. There is also a tendency called "pinkification", which has been put into practice by manufacturers of pink toys and children's clothing. Pinkstinks is a campaign against this negative trend. You can read about these in the links below.
Cool Links:
* About Genderisation of neutral products:
Sexism Sells
* About Pinkification and Pinkstinks:
Pink: the colour of sexism?
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