The Animal Behind The Brand

A fawn is a young deer. The image of a fawn is used in adverts and logos used to promote the Babycham brand. An original rare plastic Babycham fawn figurine was used to promote the products in bars and pubs during the 60s, 70s and 80s.
These babycham original fawns with their blue bows have become highly sort after and collectable and look great on the home mini-bar.

Babycham is the trade name of a light, sparkling perry (= an alcoholic beverage made of fermented pear juice) invented by Francis Showering, a brewer in Shepton Mallet in Somerset, England; the name is now owned by Constellation Europe Limited. Launched in the United Kingdom in 1953, the drink was marketed with pioneering television advertisements to appeal specifically to women. It was the first alcoholic product to be advertised on UK television, the campaign being launched in 1957, and was originally marketed as a "genuine champagne perry". 1996 saw a major relaunch of the brand and the reintroduction of the fawn mascot, a giant model of which can be seen outside the Shepton Mallet factory where the drink is produced. 1997 saw the reintroduction of Babycham Babe beauty contests that had been popular in the 1960s.

In the first decade of the 21st century, the Babycham brand has gained popularity outside the alcoholic beverage industry through authorized clothing and apparel featuring the fawn trademark and colourful, characteristically playful designs.