Another Sh*tty Story Unveiled: Cover of JLA/THE 99 #1

Before we start our diatribe, it needs to be pointed out the art on this comic is amazing. But the story of JLA/The 99 itself looks like a fucking disaster.  Absolutely no continuity with the DC Universe and not portrayed as an ElseWorlds Tale. The last thing anyone wants is to learn more B list superheroes FROM Teshkeel Comics.  It is excruciating enough to keep track of the god damn Legion of Superheroes.  Now you want me to learn 16 additional characters with the potential to become 99.  WTF?